Pismo Beach 2011December 16, 2010

Pismo Beach: Play in the Past, digital, 7 x 10 in., 2010

Pismo Beach: Play in the Past, digital, 2.25 x 4 in., 2010

Pismo Beach: Play in the Past, digital, 2.25 x 4 in., 2010

This is an update to last year’s print campaign for Pismo Beach. Many of the design elements remained the same, including the color palette. But I was asked to update the title treatment to reflect the city’s new identity, as well as some of the people and floral elements.

Kelly Hayes, art director
TJA Advertising, agency
Pismo Beach Conference & Visitors Bureau, client

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